We are excited about the benefits our solutions provide to businesses and consumers.
I invite you to take time to explore our site and learn about our company, our solutions and our culture.
Please let me know if you have questions or comments.
Who are we?
Coupons, Inc. is the leading provider of Internet-based technology solutions that
enable businesses to deliver secure, consumer-printed coupons and other certificates.
A historic perspective
Over the past decade, manufacturers and retailers have utilized a variety of techniques
to provide consumers with cost-savings on consumer products goods and retail related purchases including every-day-low
pricing (EDLP), private-label products and wholesale buying clubs. Several industry studies have shown that coupons
remain the number one, in many cases, non-store specific promotion that consumers identify with saving money.
Coupons enhance and complement other marketing techniques by encouraging repeat purchases,
building brand loyalty, encouraging trial of new products, providing product exposure and attracting new customers.
Coupons are used by companies to increase or hold market share and to promote trial (in 2000 over 4.5 billion coupons were redeemed).
Coupons are used by consumers to save money (in 2000 over $3 billion dollars were saved).
Traditional coupon delivery
Coupons have traditionally been delivered via inserts in weekly or daily
newspapers and magazines, or in stores through point of sale promotions.
FSI’s (Free standing inserts) reach over 58 million households each week in the United States
via Sunday newspapers. In 2000 manufacturers distributed over 250 billion coupons.
Consumers have had to sort through all these stacks of paper and find the coupons they choose to
use which match their shopping preferences and needs.
Consumer-printed coupons
With the widespread acceptance of computers and the Internet in households
across the United States, there is now another distribution mechanism to reach the target consumer.
It also presents a challenge with new issues such as fraud, handling of concerns and legal questions.
Coupons, Inc. addresses these concerns through the use of an industry secure bar code.
(see our technical solutions section for more details).
The benefits of consumer-printed coupons are many. Some include:
- Provide consumers with easy to find, targeted coupons which fit their needs
- Provide consumers helpful information (recipes, grocery lists, promotions, ads)
- Provide manufacturers with ongoing information on the consumer’s preferences
- Allow cost-effective distribution of coupons
- Are environmentally positive – helps save our trees by reducing paper waste
- Help drive online promotions to offline redemption
What benefits do our business customers realize?
Coupons, Inc. offers a suite of technology solutions aimed at providing consumer
goods manufacturers, advertisers, retailers, promotional marketing companies, and portals with the
capability to deliver consumer-printed coupons to their customers. The programs provide for businesses to
coupon-enable their corporate website, embed coupons into online banner ads, and offer coupons
directly in targeted email campaigns. Benefits include greater effectiveness of marketing programs,
ability to track ROI through offline redemption, less cost associated with traditional print and
delivery, and the ability to run campaigns, test effectiveness, and quickly modify them to address
results – all resulting in increased effectiveness of marketing dollars, and reduced time from
campaign drop through redemption.
Coupons, Inc.’s business offerings help businesses increase their return on
investment – from marketing program through click through, to print, and finally to redemption.
These programs also help increase consumer brand loyalty, increase reach to more consumers, and
increase offline redemption.
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