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"Coupons, Inc. is blazing a trail of innovation with the rollout of their new couponing technology. This may be the breakthrough needed to draw substantial offline marketing dollars from consumer packaged goods companies and franchise retailers into the online world. It provides an incentive for consumers to interact with an ad while driving volume and creating a more powerful brand advertising mechanism. Perhaps more importantly, this innovation includes an effective and unique means to track marketing effectiveness."
-Troy Mastin, Advertising and Marketing Services Analyst, William Blair & Company.
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